8 of 13 Meetings Technology Predictions for 2013

8. Internet video will see unprecedented growth for event marketing, communication and audience engagement.

Internet video has great opportunities for used for events. Videos can engage viewers, can increase retention of content, are accessible via many devices, and can be easily shared via social media channels. Videos can improve search engine rankings and video email marketing has fully trackable and higher click-through rates compared to traditional marketing methods. The costs to produce and distribute video from point of inception to delivery have reduced dramatically.

As events are visual, the visual nature video is a natural alternative to help market and extend the reach of events. Videos can be used before, during and after the event to convey the message and to improve attendance at future events. See the following whitepaper Using Video to Promote and Extend the Life of Your Events detailing referenced statistics and dozens of ways and ideas on how this is happening.

The development of BOBtv from bXb Online, a global online event platform designed specifically for events and associations supports this trend. It is a standardized way of making event video content available to remote attendees either live or on-demand and is the winner of this year’s EIBTM Technology Watch for meetings technology innovation, the industry’s longest-running and most prestigious meetings technology award. Endorsed by major meeting industry associations such as PCMA, ASAE and IAEE, this vendor-agnostic platform will curate event content and make it readily available to potentially a much larger global audience. In essence, BobTV, or similar technology, has the ability to become the moderated “YouTube” channel for event communication.


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