Bonus Trend: 12+ Meetings Technology Trends to Watch for 2012: Face-to-face meetings and trade shows will remain vialble

©2011 Corbin Ball Associates

This is last in a series of 13 weekly blog postings covering the major technology trends affecting conferences, events and trade shows:

Bonus trend: Despite the economic downturn and the increased use of virtual meetings technology, face-to-face meetings and tradeshows remain viable (a repeat from last year’s predictions).

Virtual meeting and web conferencing usage is up and conference attendance has dropped for some markets in these economically challenging times. However, meetings and tradeshows can still provide very good value for your education, networking, and sales budgets. Events offer unparalleled opportunities to bring buyers and seller together, to build relationships, to brainstorm, to network. For an exhibitor, it is often the best way to meet so many qualified buyers in such a short time. For buyers, it is a great chance to meet vendors of interest – all together in one location, categorized and mapped for your choosing. The events, tradeshow and hospitality industries are relationship-based and events and tradeshow are some of the best ways to build these relationships.

Although webinars are good for short information exchange, meetings offer a much richer learning experience. What happens in the meeting room is important – people have made the commitment to be there and are not as distracted as in the office. However, the conversations in the hallways, receptions and exhibit hall contribute greatly to the information exchange. Meetings provide a vastly richer, more targeted, and more focused learning experience than any virtual meeting. There is no such thing as a “virtual beer!” 

Corbin Ball, CMP, CSP is a consultant, writer and speaker focusing on events and meetings technology. With 20 years of experience running international citywide technology meetings, he now helps clients worldwide use technology to save time and improve productivity. He has been named by MeetingNews Magazine for four years as one of the “25 Most Influential People in the Meetings Industry. He has also chaired the judging committee for EIBTM Technology Watch for meetings technology innovation for the past eight years. He can be contacted at his extensive web site: www.corbinball.com and followed on www.twitter.com/corbinball.

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2 Responses to “Bonus Trend: 12+ Meetings Technology Trends to Watch for 2012: Face-to-face meetings and trade shows will remain vialble”

  1. Wifi for Conference Centers, and microwave ovens | Zwoor Says:

    […] the 24×7 we all live in, Wifi or cell tower connectivity is 100% expected, and 2012 is the year predicted that the wifi will get fixed…and this is what keeps at night the infrastructure managers for the […]

  2. cats Says:

    Wonderful website you have here but I was curious about
    if you knew of any user discussion forums that cover the same topics discussed here?

    I’d really love to be a part of group where I can get advice from other knowledgeable people that share the same interest. If you have any suggestions, please let me know. Appreciate it!

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