9 of 12 Meetings Technology Trends to Watch for 2012: Social gaming tools will be used to engage face-to-face and virtual attendees at events

This is the ninth in a series of 12 weekly blog postings covering the major technology trends affecting conferences, events and trade shows:

9. Social gaming tools will be used to engage face-to-face and virtual attendees at events

People spend more than 3 billion hours a week globally playing online games! Jane McGonigal in her noted TEDTalk speaks of how gaming can make a better world by deeply engaging people and by encouraging collaboration and cooperation. She proposes to harness gamer power to solve real-world problems.

Online gaming engages people. It can immerse in a different reality. It can be very fun!  …And it will find its way increasingly into events.

On a basic level, location-aware programs such as Gowalla.comFourSquare.com and Facebook.com/places encourage people to check in at locations. People will win badges and prizes and receive tips from others. This, however, is much more than building loyalty at a favorite restaurant. All of these free online tools have developed options for checking in at events. I believe that these location-aware gaming options can help networking at events.

Scvngr.com  is another online social gaming tool (free for non-profit groups and associations) that engages attendees with treks and challenges. This tool has been used recently at the Consumer Electronic Show and SIGGRAPH shows to guide people through the exhibit hall and to win prizes by performing a challenge such as signing up at an exhibitor web site.

Social gaming is also being used to engage virtual and hybrid meetings attendees. Contests and challenges have been proven to engage people attending virtually. The Cisco GSX hybrid conference had 19,000 virtual attendees with one million views, 13,000 active players of the “Threshold” an interactive espionage immersive reality thriller, 8,000 participants in group chats and 9,5000 playing GSX mini games.

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One Response to “9 of 12 Meetings Technology Trends to Watch for 2012: Social gaming tools will be used to engage face-to-face and virtual attendees at events”

  1. Technology Trends | Information Technology Says:

    […] All of these free online tools have developed options for checking in at events. I believe that these location-aware gaming options can help networking at events. Read more on Technology Trends […]

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