8 out of 12 Meetings Technology Trends to Watch for 2012: YouTube and other social publishing tools will be used increasingly to promote and manage meetings and to engage attendees

This is the eight in a series of 12 weekly blog postings covering the major technology trends affecting conferences, events and trade shows

8. YouTube and other social publishing tools will be used increasingly to promote and manage meetings and to engage attendees

Much has been written about the power of Facebook.com and the other social networking sites to engage potential attendees before and event to increase attendance and networking onsite. I believe the wide range of free social publishing tools will also be used increasingly for similar purposes:

  • Twitter.com (technically a micro-blog and, therefore, a social publishing tool) is widely used at events with event hashtags to engage attendees before, during and after an event. Planners should advertise the event hashtag well in advance of their events for the broadest utilization.
  • Free blogging tools (such as WordPress.com) can be used to create event blogs to increase attendance. Ask your speakers to participate to add comments about their sessions. Invite influential bloggers to your event, and give them internet connections to spread the word.
  • Encourage attendees to upload their event photos under a designated event name (using the Twitter hashtag) to Flickr.com so everyone can share their experience. This page can then be used to help promote future events.
  • Speakers can share their slides using SlideShare.com.
  • YouTube.com (the world’s second largest search site after its owner Google) is potentially one of the most promising event promotion tools around. The old saying goes that “A picture is worth a thousand words.”  A video can be worth a thousand pictures and be far more compelling than web pages or brochures full of text! Video is the most compelling language of the internet.

A few YouTube tips:

a.)   Encourage your speakers to make short video describing what they will speak on and upload this to YouTube.

b.)   Link or embed these videos at your event site.

c.)   Keep the videos short (no more than 3 minutes).

d.)   Record in HD.

e.)   Choose a compelling thumbnail image using the posting tools YouTube provides.

f.)    Enable the comments and sharing options.

g.)   Rename the videos using meaningful names (MPI-WEC-speakers.mov is much better than 38404949.mov)

h.)   Use a keyword laden, meaningful description of the video.

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2 Responses to “8 out of 12 Meetings Technology Trends to Watch for 2012: YouTube and other social publishing tools will be used increasingly to promote and manage meetings and to engage attendees”

  1. Nice Post Says:

    Nice Post…

    […]8 out of 12 Meetings Technology Trends to Watch for 2012: YouTube and other social publishing tools will be used increasingly to promote and manage meetings and to engage attendees « Corbin Ball's TechTalk Blog[…]…

  2. Ravinder Tulsiani - Mentor, Ravinder Tulsiani - Trainer, Ravinder Tulsiani - Coach, Ravinder Tulsiani - Corporate Trainer, Ravinder Tulsiani - Author Says:

    Ravinder Tulsiani – Mentor, Ravinder Tulsiani – Trainer, Ravinder Tulsiani – Coach, Ravinder Tulsiani – Corporate Trainer, Ravinder Tulsiani – Author…

    […]8 out of 12 Meetings Technology Trends to Watch for 2012: YouTube and other social publishing tools will be used increasingly to promote and manage meetings and to engage attendees « Corbin Ball's TechTalk Blog[…]…

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