One of Twelve Technology Trends to Watch for 2012

©2011 Corbin Ball Associates

This is the first in a series of 12 weekly blog postings covering the major technology trends affecting conferences, events and trade shows.

The rate of technology change is increasing. Meetings and tradeshow technology continues to advance with technology products becoming better, cheaper and easier to use. Innovation is bubbling with new options. Here are some of the major meetings and tradeshow technology trends to watch for this coming year.

Trend 1: More free or low cost apps for events and trade shows

“Information technologies of all types are doubling in capability every year”

– Ray Kurzweil, Technology Pioneer and Futurist

Another way of looking Kurzweil’s observation is the cost for the equivalent technology is being cut in half every year. Web software development technology is much faster and easier than ever before. What used to take $100,000+ and a team of programmers weeks or months to do, can now almost be accomplished by a gifted teenager in his/her bedroom over the weekend.  Web services and application programming interfaces (programming standards allowing easy data sharing among websites) allow additional functionality to be added to a website or web software program in a vastly easier manner.  For example, an online registration program can work with or other contact database simply and quickly without expensive and time consuming custom integration programming.

Consequently, many free or very low-cost web tools have emerged to help meeting professionals do their job better.  There are free online databases of meeting facilities (Cvent’ Supplier Network:; free exhibition floor plan/sales tools (; a wide range of social media tools for promoting events (FacebookTwitterLinkedInYouTubeWordPressFlickrSlideshare, etc); free HD video conference tools (Skype and Google Hangout); free collaboration tools ( and; thousands of free or very low cost mobile travel and other apps to help meeting professionals and attendees, and much more. These are just a few examples. There are many more to come.


One Response to “One of Twelve Technology Trends to Watch for 2012”

  1. Gayle Says:

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