6. Event Wi-Fi problems will get worse before getting better.
This demand for Wi-Fi at events is growing by high double-digit numbers each year. Tablet computers, on average, use 400% more bandwidth than other mobile devices and are becoming the fasted adopted technology hardware ever. Attendees have multiple mobile devices and expect the same broadband experience they receive at home and office – even though there may be thousands of people trying to access the Wi-Fi signal simultaneously. The recent Dreamforce Conference 2012 in San Francisco had over 10,000 simultaneous Wi-Fi users. The London Olympics logged more than 1 million Wi-Fi accesses on the BT network during the games. 5,000 attendees at the London Frieze Art Fair consumed more than t terabyte (1 thousand billion bytes of data).
The good news is that the technology exists to provide very high density delivery of Wi-Fi. Xirrus provides Wi-Fi arrays that can handle up to 1,792 simultaneous users from a single access point.
The bad news is that the equipment and bandwidth is expensive and many meeting venues are lagging far behind in the ability supply the increasing tsunami of demand. Both meeting planners and venue sales people need to educate themselves and, at times, each other on this very important, but technologically complex, issue. Two articles that can help are: Understanding the Internet Landscape at Hotels and Convention Centers — A Primer for Event Organizers and How to Discuss Your Event’s Wi-Fi Needs — A Primer for Event Organizers.