This is the third in a series of 12 weekly blog postings covering the major technology trends affecting conferences, events and trade shows.
3. Do it yourself (DIY) mobile event apps will proliferate.
One of the hottest areas of mobile development is in the low-cost DIY arena. It is possible to create a fully featured, cross-platform business app (iPhone, android, iPad and mobile web) with customized logos, colors and content using BiznessApps.com for as low as $39.95/month. This DIY site is very easy to use with video tutorials throughout.
Although BiznessApps has an “events” option among the dozens of business templates offered, there are several companies that are targeting events specifically with DIY products including: Grupio.com, GenieMobile.com; EventKaddy.com and even the high-end QuickMobile.com. Often times, these will be at a fraction of the cost of a standard application built by mobile app programmers.